Bigbrother Africa Production Company To Promote Musicians In CCA DEAL

Big Brother Africa’s production company, Endemol, has commissioned Content Connect Africa to source and compile tracks to be played in the house.
CCA’s content and marketing manager, Munya Chanetsa, said they realised that Big Brother was the right platform to showcase different African talent.
“CCA, being an African content provider, realized that Big Brother was the platform that could expose African talent. As a result CCA commissioned LyM-C, Africa’s favourite music mogul, to source content from around the continent as well as create track listings to be played in the house,” Chanetsa said.
He said artistes should submit their music for consideration to LyM-C on www.lym-c.net.
“As soon as LyM-C receives music he then organises a listening session with his team. If the music is approved and up to standard he then sends the artiste or label a form that they need to sign granting permission for their music to be played in the house,” he said.
Chanetsa advised African artistes to take advantage of the reality show.
“One must realise that hits can be made from Big Brother depending on how housemates respond to music being played.
“These stand-out tracks may also be used by Big Brother to sync with their adverts hence generating money for the label or artiste,” Chanetsa said.
He said for the first time this year Big Brother was exploring the possibility of opening an online music store where music played in the house can be bought.
Chanetsa said LyM-C could also recommend artistes to perform on the Sunday Night Eviction Show in conjunction with Channel O.
So far Zimbabwean music producer Alex Goho, owner of Hit Factory, South African musicians Thaiwanda Thai and G.P.B have submitted their music